Privacy
Last updated: 1 October 2026
The short version
- This website does not use cookies, analytics or tracking.
- We only get your personal data when you fill in our scope check form, email us, work with us, or when we contact you about our services.
- We use it to answer you, to quote and to do the work. We do not sell it, and we do not add you to a mailing list.
- You can ask us to see, correct or delete it at any time.
1. Who is responsible
In The Clear is run by a sole trader registered in Serbia. We decide how your personal data is used, so we are the "controller" under the EU General Data Protection Regulation (GDPR) and the Serbian Law on Personal Data Protection.
For anything about your data, email hello@getintheclear.com.
2. Visiting this website
This website is hosted on GitHub Pages, a service of GitHub, Inc. in the United States. When you visit, GitHub records your IP address to deliver the pages and keep the service secure. We cannot see these logs and do not use them. GitHub handles them under its own privacy statement.
The site sets no cookies and has no analytics, tracking pixels or social media plugins. Fonts are served from this website itself, so your browser does not contact Google or other font services.
3. The scope check form
The "Book a review" buttons open our scope check form. It runs on Notion, a service of Notion Labs, Inc. in the United States. Your answers go straight into our Notion workspace.
What we collect
- Always: company name, website address and email address.
- If you fill them in: your name, the platform your site runs on, how many pages and page types it has, its languages, checkout steps, logged-in areas, documents for customers, and anything you write in the free-text box.
Why, and on what basis
We use your answers to understand your website and prepare a fixed-price quote. We use your email address to send you that quote and to answer your questions about it. We do not use it for anything else. The legal basis is taking steps at your request before entering into a contract (GDPR article 6(1)(b)).
Please do not put sensitive personal data in the free-text box. We do not need it.
Notion also processes some technical data, such as your IP address, when you load the form. See Notion's privacy policy.
4. Email
Our email runs on Google Workspace, a service of Google. When you email us, we receive your email address, name and whatever you write. We use it to answer you. The legal basis is our legitimate interest in answering messages (article 6(1)(f)), or steps towards a contract if you ask about a review (article 6(1)(b)).
5. When we contact you first
We sometimes email businesses whose websites may fall under the European Accessibility Act. For that, we use business contact details that are published on the company's own website, such as a name, role and work email address. We keep a short note of who we contacted and when.
The legal basis is our legitimate interest in offering our services to businesses (article 6(1)(f)). Every such email tells you how to say no. If you do, we stop and keep only your email address on a do-not-contact list, so we do not email you again.
6. Clients
When your business books a review, we handle the names, work email addresses and phone numbers of the people we work with, plus the details on quotes, invoices and payments. We use them to do the work, invoice and keep our accounts.
The legal basis is the contract with your business and our legitimate interest in working with its staff (article 6(1)(b) and (f)), and our legal duties under accounting and tax law (article 6(1)(c)).
7. Data we see while reviewing a website
A review looks at how a website works, not at the people who use it. Still, while testing we may see personal data on a client's site, for example in a test account, a customer review or a staging copy. Our screenshots can capture it too.
- For that data, our client is the controller and we are its processor. We follow the client's instructions, as set out in our terms.
- We use made-up details in test accounts and test orders where we can.
- We crop or blur screenshots that show other people's data before they go into a report.
- We delete test account details and working files with personal data after the review, as our terms describe.
If you are a visitor of one of our clients' websites and have a question about your data, contact that business first. We will help them answer you.
8. Who else handles your data
We do not sell personal data or share it for advertising. We use these service providers, who process data for us under data processing terms:
- GitHub (United States): hosts this website.
- Notion (United States): runs the scope check form and stores our client records and review notes.
- Google Workspace (Google): email and file storage.
- Porkbun (United States): registers our domain name and runs its DNS. It does not see the content of forms or emails.
- Software tools, including AI-based tools, that help us scan pages, sort results and write reports. Some are based in the United States. We keep personal data out of them where we can.
We may also share data with our accountant, our bank and the tax authorities, where accounting or tax law requires it, and with authorities or courts when the law requires it.
9. Data outside the EU
We are based in Serbia. The European Commission has not made an "adequacy decision" for Serbia, a finding that a country protects personal data at the same level as the EU. Because we offer our services in the EU, we apply the GDPR to the personal data of people in the EU anyway. Serbian data protection law is also closely based on the GDPR.
Some of our service providers are in the United States:
- For providers certified under the EU–US Data Privacy Framework, we rely on that framework. Google, GitHub and Notion take part in it. You can check this on dataprivacyframework.gov.
- For other providers, we rely on the standard contractual clauses in their data processing terms.
- For transfers from Serbia, we follow the rules of the Serbian Law on Personal Data Protection.
Ask us if you want a copy of the safeguards that apply to your data.
10. How long we keep it
- Scope check answers and emails, if you do not become a client: up to 12 months after our last contact. Then we delete them.
- Outreach notes: up to 12 months. If you asked us not to contact you, we keep only your email address on our do-not-contact list.
- Client contact details and project files: for as long as we work together, plus 2 years in case of questions about the work.
- Invoices and accounting records: as long as Serbian accounting and tax law requires. For invoices, that is up to 10 years after the end of the year they relate to.
- Test accounts and screenshots with other people's data: deleted within 30 days after the review ends.
11. How we keep it safe
We protect personal data with security measures that fit the risk. Access is limited to the people who do the work, and we only use established service providers. If a data breach puts your rights at risk, we will tell you and the authorities as the law requires.
12. Your rights
You have the right to:
- see the data we hold about you and get a copy;
- have it corrected if it is wrong;
- have it deleted;
- limit how we use it;
- get it in a format you can take elsewhere;
- object to our use of it based on legitimate interest, and to any direct marketing at any time.
Email hello@getintheclear.com. We answer within one month. We may ask you to confirm who you are first.
We do not make decisions about you by automated means only, and we do not create profiles of you.
You can also complain to a data protection authority. You can choose the one in the EU country where you live or work, such as the Autoriteit Persoonsgegevens in the Netherlands or the Data Protection Authority (Gegevensbeschermingsautoriteit) in Belgium. In Serbia, it is the Commissioner for Information of Public Importance and Personal Data Protection. We would be glad if you came to us first.
13. Changes to this policy
If we change how we use personal data, we update this page and the date at the top. If a change affects you as a client, we tell you by email.