The short answer
Yes, if you sell certain services to consumers in the EU, such as an online shop, consumer banking or travel booking. The main exemption is for micro-enterprises: fewer than 10 staff, and annual turnover or balance sheet total of €2 million or less. Where your company is based doesn't matter.
The short version
- The European Accessibility Act (EAA) has applied since 28 June 2025. In the Netherlands, the regulator says there's no transition period for websites and apps.
- It covers services sold to consumers: online shops, consumer banking, e-books, phone and internet services, and passenger transport booking.
- Micro-enterprises are exempt from the rules for services. In Belgium, that exemption ends on 28 June 2030.
- If you only sell to other businesses and consumers can't order from you, the online-shop rules generally don't apply.
- If you're based outside the EU, the rules still apply when you sell to consumers in the EU.
Which businesses does the EAA cover?
It covers businesses that offer certain services to consumers in the EU, with the online shop as the most common example. The EAA is an EU directive, Directive (EU) 2019/882. Each country turned it into national law, and those laws apply from 28 June 2025.
The services it covers:
- Online shops and other "e-commerce services": websites and apps where consumers can buy something. The Dutch regulator, the ACM, reads this broadly: websites and apps where a consumer can "purchase, rent, order, take out, or reserve something", including offers where they pay with personal data instead of money.
- Consumer banking services.
- E-books and the software used to read them.
- Phone, internet and messaging services ("electronic communications services").
- Passenger transport by air, bus, rail and water: the websites, apps, e-tickets and travel information.
- Services that give access to TV and video ("audiovisual media services").
The EAA also covers some products, such as computers, phones, e-readers, ticket machines and payment terminals. This guide is about services.
| Your situation | Does the EAA apply? |
|---|---|
| Online shop selling to EU consumers, 10 or more staff | Yes |
| Bank, telecom, e-book or travel booking service for consumers | Yes |
| Based in the US or UK, selling to EU consumers | Yes |
| Fewer than 10 staff and €2M or less in turnover or balance sheet total | No, exempt (in Belgium until 28 June 2030) |
| Sells only to other businesses, consumers can't order | Generally no |
| Mostly B2B, but consumers can also order | Yes |
What counts as a micro-enterprise?
A business with fewer than 10 staff, and an annual turnover or an annual balance sheet total of €2 million or less. Both parts must be true: the headcount, and at least one of the two money figures.
The directive and the Dutch and Belgian laws use the same wording. Some government websites summarise it loosely, for example as "more than 10 staff". The law is clear: at exactly 10 staff, you're not a micro-enterprise.
Two examples:
- A 6-person shop with €5 million turnover and a €3 million balance sheet is not a micro-enterprise. It has fewer than 10 staff, but both money figures are above €2 million.
- A 6-person shop with €5 million turnover and a €1.5 million balance sheet is a micro-enterprise. It has fewer than 10 staff, and one of the two figures is €2 million or less.
The directive also says you have to genuinely meet the EU's general definition of a small business. If your business is part of a group, or you're close to the line, check with your accountant how to count staff and figures.
Is the exemption permanent? At EU level and in the Netherlands, there's no end date. Belgium is different. The Belgian law exempts micro-enterprises only until 28 June 2030. After that date, the rules apply to them too, unless the Belgian government decides otherwise. We didn't find any such decision.
Micro-enterprises that make or sell products covered by the EAA aren't exempt. They get lighter paperwork instead.
What if I only sell to businesses?
If consumers can't order from you, the online-shop rules generally don't apply. The EAA protects consumers: people buying for themselves, outside their trade or profession. An online shop is covered when it's offered to consumers "with a view to concluding a consumer contract".
Mixed shops are a grey area, and we found no official guidance on them by name. The ACM's wording points one way: the rules cover all websites or apps with an offer for consumers, "even if you only offer products or services in a small section of your website or app". So if consumers can buy from you, even in one part of your site, assume the rules apply.
What if my company is outside the EU?
The rules still apply when you sell to consumers in the EU. The EAA defines a service provider as anyone who provides a service on the EU market "or makes offers to provide such a service to consumers in the Union". There's no requirement to be based in the EU. A US or UK shop that sells to Dutch or Belgian consumers is covered in the same way as a local one. If you sell in the US too, the ADA is a separate question: see our guide on the ADA.
Is there a transition period?
Not for websites and apps in the Netherlands. The ACM says: "There is no transitional period for services." Your website or app had to be accessible from 28 June 2025.
The EAA and the Dutch law do have a few limited carry-over rules:
- Equipment you already used to provide a service before 28 June 2025 may stay in use until 2030.
- Contracts with consumers made before 28 June 2025 can continue unchanged until they end, but for no more than five years.
- Self-service terminals, like ticket machines, may stay in use for up to 20 years.
None of these delay the rules for a new or existing website. Belgium's extra time applies only to micro-enterprises (until 2030), as above.
What does "accessible" mean in practice?
In practice, it means your site meets the international accessibility standard, WCAG, at level AA. The EAA itself describes requirements in general terms. The European standard behind it points to WCAG. The ACM says websites and apps must meet WCAG 2.1 level AA now, and that WCAG 2.2 level AA becomes the standard in the course of 2026. It recommends working toward 2.2 already.
The ACM also says an independent audit is not mandatory, and neither is a certificate, label or quality mark. What's mandatory is the result: an accessible service, plus an accessibility statement that explains how your service meets the requirements.
There are two narrow exceptions for businesses that aren't micro-enterprises. A requirement doesn't apply if meeting it would fundamentally change the nature of your service, or would be a disproportionate burden. You have to assess and document that, and report it to the regulator. It's not a general way out.
What to do next
- Check whether you're a micro-enterprise: count your staff, and look at your last annual turnover and balance sheet total. If you're in Belgium, note the 2030 end date.
- Check whether consumers can buy, book or sign up on your site or app, even in one section.
- Find out where your site stands against WCAG level AA. A free scanner is a start. An accessibility review gives you a full list of what to fix.
- Fix what blocks people first, such as a checkout you can't use with a keyboard.
- Publish your accessibility statement. See our guide on what it must contain.
FAQ
When did the EAA start to apply?
On 28 June 2025. The EU adopted the directive in 2019, and each country had to apply its national law from that date.
Who enforces it in the Netherlands and Belgium?
In both countries, it depends on the service:
| Service | Netherlands |
|---|---|
| Online shops | ACM |
| Phone, internet, messaging | ACM |
| Consumer banking | AFM |
| E-books, TV and video access | Commissariaat voor de Media |
| Passenger transport | ILT |
In Belgium, the Economic Inspection of FPS Economy supervises online shops and consumer banking. Other sectors have their own regulators.
In March 2026, the ACM published tests of around 100 of the largest Dutch online shops and the websites of the largest telecom and energy providers. At 61% of the largest online shops, people using assistive technology couldn't place an order. It's contacting the worst performers, and says companies that don't improve risk enforcement.
What are the fines?
They're set per country.
- Netherlands: for online shops, the ACM can impose an order with penalty payments or a fine. By law, the fine can be up to €900,000 or 1% of turnover, whichever is higher. The ACM can use these powers when the collective interests of consumers are harmed. It hasn't published fine amounts it plans to use.
- Belgium: for online shops and consumer banking, FPS Economy says penalties for the most serious breaches can reach €200,000 or 6% of annual turnover. Belgium raised the multiplier it applies to fines in 2026, so the cap may now be higher.
Do I need a certificate or an audit?
No. The ACM says an independent audit is not mandatory, and no certificate, label or quality mark is required. Be careful with anyone selling a certificate as proof of compliance.
Are there other exceptions besides micro-enterprises?
Only case by case. A requirement doesn't apply if it would fundamentally change your service or put a disproportionate burden on your business. You must document that assessment, renew it at least every five years, and tell the regulator. Content published before 28 June 2025, like old videos and office files, and archives you no longer update, are also outside the rules.
Sources
- Directive (EU) 2019/882 on the accessibility requirements for products and services · EUR-Lex
- Accessibility of e-commerce services and electronic communications services · ACM
- ACM: klant met beperking kan bij merendeel grote webwinkels niet terecht · ACM
- Rules for accessibility of products and services (EAA) · Business.gov.nl
- Burgerlijk Wetboek Boek 6, articles 230fa–230fc · wetten.overheid.nl
- Wet handhaving consumentenbescherming · wetten.overheid.nl
- Overgangswet nieuw Burgerlijk Wetboek, article 190aa · wetten.overheid.nl
- Loi du 5 novembre 2023 (accessibility requirements for products and services) · Belgian Official Gazette
- Directive sur l'accessibilité : un pas en avant pour une société plus inclusive · FPS Economy
This guide explains the law in plain words. It isn't legal advice. We sell accessibility reviews, so we're not neutral, but every claim above links to its source.